Erin App
A website redesign and brand refinement that empowers employees to make referrals, boost employee retention and redeem reward points along the way.
Role:
UI Designer
Year:
2022
Overview
Erin App approached the team at The Starr Conspiracy to develop a UX strategy and deliver a new revitalised website to generate new business leads and conversions. Erin App has established success in the employee referrals sector and wanted to build on that position to further their edge on their competitors.
The problem
After conducting an audit of their existing site as well as a recently developed App UI from Erin App’s team it was established that brand inconsistency as well as unclear colour hierarchy was having an impact on their brand positioning.
The Opportunity
A brand refinement was conducted in addition to UI development and system design. The project set out to explore if a more consistent brand language would leverage Erin App for more success going forward.
Think
Audit of current site and assets
The current website felt flat and dated with an expanded yet unrefined colour palette. A myriad of photographic and illustration added additional noise resulting in a confusing brand offering for potential customers.
Screens from Erin App’s current UI which introduces additional illustration styles and colour usage with gradients adding to the complexity of the brand.
Make
Process and design development
Working alongside strategists, UX Designers and Developers I explored a brand system that took inspiration from their exisiting logo to create a device which is versatile and recognisable as their brand. The focus of all imagery was the communication of empowerment.
In addition the colour palette was refined to bring their primary red colour more to the fore, reducing the amount of colours used and giving the remaining colour more purpose and intent.
Result
Erin App’s redesigned website positions the client for future growth with increased opportunities for brand clarity and recognition. Erin App have the tool to set themselves apart from their competitors and claim increased space in the employee refferals market.
